// ABOUT · WHO WE ARE

A pioneer in IT since 1987.

Founded in the UAE as a local computer shop, Musallam Trading LLC grew into a multi-award-winning distributor headquartered at Atrium Centre, Bur Dubai — both a retail showroom and a wholesale supplier trusted by thousands of businesses across the Middle East and North Africa.

Musallam Trading head office in Bur Dubai with partner awards

MISSION

To empower businesses and individuals with cutting-edge IT products, innovative solutions and exceptional service — delivered with integrity and expertise.

VISION

To be the most trusted IT partner in the Middle East and North Africa, bridging global technology and regional needs.

01 — CORE VALUES

Quality

Only the highest-grade products and services.

Innovation

Embracing the latest technology trends.

Integrity

Transparent, honest business practices.

Focus

Tailored solutions for every client.

Partnership

Long-term relationships with clients and brands.

02 — MILESTONES

A legacy of growth.

1987
Founded in the UAE as a local IT and computer shop
1990s
Expanded into wholesale and distribution across the UAE
2000s
Partnerships with Intel, HP, Lenovo, Dell, AMD
2010s
Reach extended to GCC, Iraq and North Africa
2017
GoDukkan.com launched — online electronics retail
2020s
Top ASUS distributor; HP, Lenovo, Dell, Acer, MSI partner
Today
37+ years, multi-award-winning, spidernetfz.ae B2B portal

03 — AWARDS & CERTIFICATES